What is Digital Marketing?

What is Digital Marketing?
The evolution of technology gave boost to internet. Later in the early 21st century, it became the cornerstone of the world’s communication system. People started to spend significant time online connecting with their loved ones, thriving the potential consumer market on the web. This led to a drastic change in the way how business interacted with customers, thus giving birth to the concept of Digital Marketing.

Digital Marketing

In layman’s terms, Digital Marketing is the promotion of products or services via one or more forms of electronic media. It encapsulates the marketing of business not only on the internet, but also on electronic devices such as TV’s, Mobile phones, Billboards, etc.


The main advantage of digital marketing over traditional marketing is that digital marketing offers more control, tools and data to analyze, thus increasing the effectiveness of campaign. Today, most of the purchasing decisions are made online, that being said, it is quite necessary to have a strong online presence – No matter what you sell.


  • It is easier to create brand awareness and engagementwith the help of digital media.
  • Digital marketing is the most cost-effective way to reach the potential customers.
  • It is measurable form of marketing which enables you to track your business insights. Thus you can render the most effective campaigns through strategic analysis of this data.
  • As Digital marketing involves direct interaction with the customers, it is a great way to generate leadsand increase conversion rate.
  • It drives higher ROI as compared to traditional marketing tactics.
  • Digital marketing helps to align the brand value towards customer’s interest, thus gaining their trust.


Digital marketing offers a number of ways to make a powerful impact on your target audience. Some of the most productive digital marketing channels are jotted down below.


  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing (Facebook, twitter, YouTube)
  4. Pay-Per-Click (PPC) or Paid Advertising.
  5. Affiliate marketing.
  6. Native advertising.
  7. Email marketing.
  8. Video marketing.


Online marketing can be structured on basis of your business needs. That is why it is important to insinuate a Digital marketing strategy that works for your audience and helps you in achieving the results you’re hoping for.


We at ‘’jazztechsolutions’’ offer integrated digital marketing services which works to connect your business with the right customers, thus increasing its online presence in a meaningful way.